2006 SEMA Show: Nissan Versa Hatchback
Nissan today revealed a stunning lineup of vehicles at the 2006 Specialty Equipment Market Association (SEMA) Show in Las Vegas. Nissan will showcase seven custom Versa 5-door hatchbacks, a custom Titan truck, designer-inspired Pathfinder and Armada, and Championship-winning Nissan Motorsports Championship Off Road Racing (CORR) race trucks from Tuesday Nov. 1 through Friday Nov. 4 at the Nissan booth (Booth #33945).“Nissan products, from our 350Z to our Maxima, Altima, Titan and other models, have always provided a performance-oriented foundation for personalization and customization, offering tremendous canvases for creative expression by our customers,” said Bill Bosley, vice president and general manager, Nissan Division. “This year’s SEMA Show is especially exciting because we’re getting a first look at what the performance aftermarket can do with our all-new 2007 Versa
– and the results are stunning.”
New for the 2007 model year, the Nissan Versa represents a dynamic alternative to current entry-level hatchbacks and sedans. Built on Nissan’s proven B-platform, the stylish new Versa offers a spacious cabin with exceptional rear leg room, a high quality interior and comfortable, stress-free environment. With a starting MSRP of $12,550, the Versa hatchback features a standard 122-horsepower 1.8-liter DOHC 4-cylinder engine and a choice of three transmissions, including Nissan’s advanced Xtronic CVT (Continuously Variable Transmission) that provides smooth shifting and enhanced fuel efficiency.
Versa includes with a long list of standard and available equipment, including available Intelligent Key, Bluetooth® Hands-Free Phone System, satellite radio and Rockford Fosgate-powered subwoofer.
Also on display are a Nissan Pathfinder and Armada customized by famed fashion designer Mark Ecko. Ecko gave both vehicles a hip, new design inspired by his *ecko unltd. and Cut & Sew clothing lines. In addition to the two custom vehicles, Mr. Ecko has created limited edition, co-branded hooded jackets, woven button-downs, t-shirts, leather key chains and other items that are given away at events and sold online through www.nissan.eckounltd.com.
Proceeds from these sales will benefit Sweat Equity Enterprises (SEE), a nonprofit organization that empowers at-risk teens to learn professional design and technology skills while working behind the scenes in leading design companies.
“The Ecko Pathfinder and Armada show a level of modification previously unseen, from an unlikely source,” said Bosley. “We’re honored that SEMA participants will be able to enjoy these vehicles from Marc Ecko on with our own ‘runway show’ at the height of what would be considered the automotive industries’ fashion week.”
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