New Opel Corsa 'Car of the Year' in Denmark
A jury of automotive journalists has voted the new Opel Corsa “Car of the Year” in Denmark, the car´s first award only a few days after its market launch. Members of the “Motorjournalisternes Klub i Danmark” (MKD) ranked the Corsa number one ahead of 14 international competitors, citing outstanding safety – the Corsa received the maximum five-star rating in the Euro NCAP test – agile handling thanks to the newly developed chassis and the sporty, exciting design. Opel Managing Director Hans H.Demant says: “I am very pleased about this award. It impressively confirms the high quality of our development team’s work.”
Further criteria for the Danish journalists included the Corsa’s generous spaciousness and attractive price. At 10,990 euros, the new entry-level Corsa is priced even lower than its predecessor in Germany, despite more innovative technology and equipment. In addition, the newcomer offers unique options such as the integrated rear carrier “Flex-Fix”, which made its world premiere in the Corsa. The carrier can be easily pulled out of the rear bumper and can carry up to two bicycles.
The coupé-like three-door and family-friendly five-door Corsa variants, which are tailor-made for different types of customers, got off to the best start ever for an Opel model: around 75,000 orders had already been placed even before the new Corsa was available at dealerships. Opel particularly targets young customers with a novel and unusual advertising campaign. Thanks to this pan-European marketing initiative, the virtual underground rock band from Barcelona “The C.M.O.N.S.” has achieved cult status, also because of their appearances on MTV Europe. The Opel Corsa is also the official car of the MTV Europe Music Awards on November 2, 2006 in Copenhagen.
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