Cadillac begins another chapter in its global expansion
Cadillac is bringing its iconic luxury style to South Africa in early 2007. Cadillac today announced that three models will initially be available – the BLS mid-size sedan, the SRX crossover SUV and the STS full-size sedan. Each of these vehicles embodies Cadillac''s distinctive bold design, innovative technology and outstanding performance."The portfolio we are offering in South Africa has been developed for luxury international markets," said James Vurpillat, director of International Marketing and Brand Development for Cadillac. "The STS and SRX have achieved success in North America, Europe and Asia, and the new mid-size BLS has
been an important addition to our Cadillac portfolio. South Africa is one of the fastest growing automobile markets in the world, and with our distinct portfolio of luxury vehicles, Cadillac is ready to further its expansion on the African continent."
Through the first half of 2006, Cadillac sales outside of the U.S. grew 13 percent compared to year-ago levels. In China, where the brand was introduced only two years ago, sales were up 93 percent in the same period. In Europe, the launch of the Cadillac BLS helped sales in the first half grow by 30 percent.
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